Product placements are deftly woven into BET's 'Harlem Heights'
By Brian Stelter
New York Times
(March 1, 2009) On "Harlem Heights," a new reality show on BET, the young and hip stars swish Listerine, treat their allergies with Zyrtec, and sweeten their coffee with Splenda.
For those who do not take note of the corporate logos on mouthwash, allergy medicines or artificial sweeteners, all three products are manufactured by Johnson & Johnson, one of the… Continue
I am a die hard apple fan but even I had to take notice of this spot. A word to the boys and girls at RIM up in Canada "Buy the spot,eh". Proof once again that a simple well executed idea always has merit. - Buie
The above video clip from the 1969 Robert Downey Sr. film "Putney Swope" gives an interesting view on what would happen if a black man became the president of one Madison Ave.'s establishment advertising agencies. The clip opens on the beginning of the film as "Putney Swope" has been newly elected as the chairman of the board of the agency, after the former chairman passes. His election comes as a surprise to the remaining board members, who all nominated him, thinking… Continue
Do consumers care to understand Branded Entertainment?
January 20, 2009 PPN Staff
While Branded Entertainment is rapidly growing, there are many questions about how to approach this method. For instance, if a brand decides to sponsor a show, doesn’t that compromise the creative integrity of the piece? Because big name companies have big wallets, they can but their influence on content. And this is not a good thing, because the show ends up an advertisement but is presented as a… Continue
Gatorade's Mysterious G Spots a Risky Strategy
Ads Have Sparked Conversation, But Also Confusion
By Natalie Zmuda
Published: January 07, 2009
NEW YORK (AdAge.com) -- What's G?
That's what consumers have been asking ever since Gatorade began running its ambiguous black-and-white spots featuring only the stark letter G in the closing shot. Unfortunately, relatively few of them immediately found the answer. While that was exactly the campaign's… Continue
Well, we are here. 2009. The year of BUILDING. The new foundation is being laid and brick by brick a NuAmerica is being built, starting with YOU. The Word says that the "stone that the builders rejected has now become the chief cornerstone." Psalms 118:22. YOU are that cornerstone. As truly talented individuals, you have been rejected and dejected in every corner of American industry. But this year, YOU ARE BACK! Back to the rightful position of "chief," setting the foundation for change! Eager… Continue
Bob Johnson says new Urban Television concept based more on the Internet
By Andrew Wallenstein
(December 1, 2008) BET founder Bob Johnson is taking another crack at launching a channel for urban audiences, but the business model he has in mind is based more on the Internet than television.
Johnson is calling on ideas for programs his new venture would not license or acquire, but form partnerships with producers who could buy blocks of airtime… Continue
BET founder Bob Johnson sets sights on new urban cable network
By R. Thomas Umstead
(November 25, 2008) Black Entertainment Television founder Bob Johnson is looking to get back into the cable network business.
Johnson, along with the Ion Media Networks, is petitioning the Federal Communications Commission to grant a newly formed, Johnson-owned, African-American-targeted digital network must-carry status under "share time"… Continue
(November 3, 2008) BlackVoices, (www.blackvoices.com), announced the launch of BV Power List, a new blog that provides men with tips on how to succeed at work, home and play in order to make their own power moves in their daily life. A key feature of the new blog, www.blackvoices.com/blogs/category/power-list, is the editors' weekly pick of the top five industry leading African-American influencers. The first BV Power List consists of Barack Obama, Tyra Banks, Tyler Perry, Magic Johnson and… Continue
Q&A: Rapper on Collaborating With Zune and Hip-Hop's Changing Attitude Toward Brand Partnerships
By Charlie Moran
Published: October 08, 2008
NEW YORK (AdAge.com) -- While the Sex Pistols' Johnny Rotten hawks butter and Usher designs men's lingerie, there's at least one successful artist practicing some rather stringent brand discipline.
Common: 'Microsoft is classy, it's a timeless brand, and it means something to the world.'
Common: 'Microsoft is… Continue
Russell Simmons Kicks off "Race to BE" Entrepreneurship Competition at NYSE on Oct. 2
Contest Encourages Creative Young People to Become Entrepreneurs as Part of the First-Ever Global Entrepreneurship Week
NEW YORK — Artist and entrepreneur Russell Simmons kicks off the Race to BE. competition on Oct. 2 at the New York Stock Exchange. The Race to BE. is the signature U.S. event for the worldwide initiative Global Entrepreneurship Week, which will encourage young people to… Continue
(September 30, 2008) Coca-Cola North America today announced Hip-Hop superstar Big Boi as the new face of Full Throttle Fury Energy Drink. Big Boi, a Grammy Award-winning artist is half of the world renowned Hip-Hop duo OutKast. The new partnership between Big Boi and Coca-Cola is meant to augment the existing connection between African-American males and Full Throttle Fury. The re-launch of Full Throttle Fury includes a new look, attitude, and a bold orange… Continue
(September 25, 2008) African American leaders in California called on the tobacco industry to stop targeting their community with the promotion of menthol cigarettes and deceptive advertising. Menthol cigarettes are not more toxic than regular cigarettes, but the minty flavor and cooling sensation makes them more enticing and easier to smoke, paving the road to nicotine addiction. Seventy percent of African American smokers prefer to smoke menthol cigarettes,… Continue
Between Rocawear and a Hard Place
Hip-Hop Icons Hope to Broaden Their Portfolios With New Fashion Lines
Posted by Mike Tunnicliffe on 09.19.08 @ 06:39 PM
Artful Dodger t-shirt
The "Grave" t-shirt from Jay-Z's Artful Dodger line.
Well the brand-music partnership space is certainly back with a vengeance after a long slow summer. I could turn this writing into a full time job if we carry on at the rate the stories are currently hitting the… Continue
Top Lawyer Preps March on Mad Ave
Man Who Beat Coke and NFL Starts to Study Diversity in Ad Agencies
By Ken Wheaton
Published: September 15, 2008
NEW YORK (AdAge.com) -- Cyrus Mehri, one of the nation's top civil-rights attorneys and a man who has been dubbed one of Washington's most feared lawyers, has turned his attention to the ad industry's woeful diversity record.
Blacks in advertising
Mr. Mehri declined to discuss whether a lawsuit was in… Continue
(September 12, 2008) In an publicly released memo issued yesterday to staff, BET Networks CEO, Debra Lee, announced that Reginald Hudlin, president of the cable channel's entertainment division, was leaving his position after three years. Lee wrote that he was "returning to his entrepreneurial roots."
The exact departure date for the 46-year-old Hudlin has not been set. Stephen Hill, BET's executive vice president of music programming and talent, will serve assume his… Continue
by guest contributor HighJive, originally published at MultiCultClassics
Finding fault with Mad Men’s rendering of ethnic minorities in the advertising industry is somewhat impossible because, well, they barely exist. They’re invisible, in a Ralph Ellison style. Series creator Matthew Weiner hit the bull’s-eye in this area.
As historians like Tangerine Toad have recorded, Madison Avenue circa 1960 emitted a very WASPy… Continue
Better Black Television (BBTV) Set to Launch Worldwide in 2009
P. Miller Makes History as the First Hip-Hop Entrepreneur to Own a Television Network, Is the Youngest Chairman in the Game, and Takes His Fast-Paced, Growing Brand to Wall Street
Last update: 5:00 a.m. EDT Aug. 15, 2008
LOS ANGELES, CA, Aug 15, 2008 (MARKET WIRE via COMTEX) -- Percy Miller (formerly Master P) announces the launch of Better Black Television (BBTV) a family friendly network that will provide… Continue