Lincoln Steffens's Blog (22)

Product placements are deftly woven into BET's 'Harlem Heights'

Product placements are deftly woven into BET's 'Harlem Heights'



By Brian Stelter

New York Times

(March 1, 2009) On "Harlem Heights," a new reality show on BET, the young and hip stars swish Listerine, treat their allergies with Zyrtec, and sweeten their coffee with Splenda.



For those who do not take note of the corporate logos on mouthwash, allergy medicines or artificial sweeteners, all three products are manufactured by Johnson & Johnson, one of the… Continue

Added by Lincoln Steffens on March 5, 2009 at 12:16am — No Comments

Viral video - The best ad you're not going see on TV feat. RIM Blackberry vs. Apple



I am a die hard apple fan but even I had to take notice of this spot. A word to the boys and girls at RIM up in Canada "Buy the spot,eh". Proof once again that a simple well executed idea always has merit. - Buie



(Source:… Continue

Added by Lincoln Steffens on March 3, 2009 at 1:27pm — No Comments

Turner is revving up another branded microseries initiative, signing General Motors as the sponsor of a five-part strip bowing Jan. 28. Each two-minute GM installment will run within a standalone po…

Turner is revving up another branded microseries initiative, signing General Motors as the sponsor of a five-part strip bowing Jan. 28.



Each two-minute GM installment will run within a standalone pod during premiere episodes of TBS’ original comedy series, House of Payne (Weds., 8 p.m.).



The deal, which was hashed out in last year’s upfront, presents GM with an opportunity to give viewers a closer look at the 2009 Chevy Traverse, a four-door crossover SUV that starts at… Continue

Added by Lincoln Steffens on January 27, 2009 at 7:34am — No Comments

Change - How Leaders Do It

In a June article on Forbes.com, an article entitled "Harnessing The Winds of Change" provided the following research findings regarding how leaders effect change:



Our research and experience in personal and organizational change point to seven key shifts as it relates to thinking about and leading through change:



-- Shifting from a focus on problems to a focus on opportunities: Effective leaders tend to perceive and to innovate on the opportunities inherent in…
Continue

Added by Lincoln Steffens on January 21, 2009 at 11:01am — No Comments

Restoring "Truth & Soul" in Advertising



The above video clip from the 1969 Robert Downey Sr. film "Putney Swope" gives an interesting view on what would happen if a black man became the president of one Madison Ave.'s establishment advertising agencies. The clip opens on the beginning of the film as "Putney Swope" has been newly elected as the chairman of the board of the agency, after the former chairman passes. His election comes as a surprise to the remaining board members, who all nominated him, thinking… Continue

Added by Lincoln Steffens on January 21, 2009 at 7:30am — No Comments

FCC to Regulate Branded Entertainment

Do consumers care to understand Branded Entertainment?

January 20, 2009 PPN Staff



While Branded Entertainment is rapidly growing, there are many questions about how to approach this method. For instance, if a brand decides to sponsor a show, doesn’t that compromise the creative integrity of the piece? Because big name companies have big wallets, they can but their influence on content. And this is not a good thing, because the show ends up an advertisement but is presented as a… Continue

Added by Lincoln Steffens on January 20, 2009 at 8:30am — No Comments

Gatorade's Mysterious G Spots a Risky Strategy

Gatorade's Mysterious G Spots a Risky Strategy

Ads Have Sparked Conversation, But Also Confusion



By Natalie Zmuda



Published: January 07, 2009



NEW YORK (AdAge.com) -- What's G?



That's what consumers have been asking ever since Gatorade began running its ambiguous black-and-white spots featuring only the stark letter G in the closing shot. Unfortunately, relatively few of them immediately found the answer. While that was exactly the campaign's… Continue

Added by Lincoln Steffens on January 7, 2009 at 3:53pm — 3 Comments

Let's Build Something Together

Well, we are here. 2009. The year of BUILDING. The new foundation is being laid and brick by brick a NuAmerica is being built, starting with YOU. The Word says that the "stone that the builders rejected has now become the chief cornerstone." Psalms 118:22. YOU are that cornerstone. As truly talented individuals, you have been rejected and dejected in every corner of American industry. But this year, YOU ARE BACK! Back to the rightful position of "chief," setting the foundation for change! Eager… Continue

Added by Lincoln Steffens on January 5, 2009 at 12:58am — No Comments

Bob Johnson says new Urban Television concept based more on the Internet

Bob Johnson says new Urban Television concept based more on the Internet



By Andrew Wallenstein

Hollywood Reporter

(December 1, 2008) BET founder Bob Johnson is taking another crack at launching a channel for urban audiences, but the business model he has in mind is based more on the Internet than television.



Johnson is calling on ideas for programs his new venture would not license or acquire, but form partnerships with producers who could buy blocks of airtime… Continue

Added by Lincoln Steffens on December 3, 2008 at 3:08pm — No Comments

BET founder Bob Johnson sets sights on new urban cable network

BET founder Bob Johnson sets sights on new urban cable network



By R. Thomas Umstead

Multichannel News

(November 25, 2008) Black Entertainment Television founder Bob Johnson is looking to get back into the cable network business.



Johnson, along with the Ion Media Networks, is petitioning the Federal Communications Commission to grant a newly formed, Johnson-owned, African-American-targeted digital network must-carry status under "share time"… Continue

Added by Lincoln Steffens on November 26, 2008 at 5:24pm — No Comments

AOL's BlackVoices debuts new advice blog targeting black men

(November 3, 2008) BlackVoices, (www.blackvoices.com), announced the launch of BV Power List, a new blog that provides men with tips on how to succeed at work, home and play in order to make their own power moves in their daily life. A key feature of the new blog, www.blackvoices.com/blogs/category/power-list, is the editors' weekly pick of the top five industry leading African-American influencers. The first BV Power List consists of Barack Obama, Tyra Banks, Tyler Perry, Magic Johnson and… Continue

Added by Lincoln Steffens on November 5, 2008 at 2:00pm — No Comments

Common, Microsoft Learn to Make Music Together

Q&A: Rapper on Collaborating With Zune and Hip-Hop's Changing Attitude Toward Brand Partnerships



By Charlie Moran



Published: October 08, 2008

NEW YORK (AdAge.com) -- While the Sex Pistols' Johnny Rotten hawks butter and Usher designs men's lingerie, there's at least one successful artist practicing some rather stringent brand discipline.

Common: 'Microsoft is classy, it's a timeless brand, and it means something to the world.'

Common: 'Microsoft is… Continue

Added by Lincoln Steffens on October 9, 2008 at 7:18am — No Comments

Russell Simmons Kicks off "Race to BE" Entrepreneurship Competition

Russell Simmons Kicks off "Race to BE" Entrepreneurship Competition at NYSE on Oct. 2

Contest Encourages Creative Young People to Become Entrepreneurs as Part of the First-Ever Global Entrepreneurship Week



NEW YORK — Artist and entrepreneur Russell Simmons kicks off the Race to BE. competition on Oct. 2 at the New York Stock Exchange. The Race to BE. is the signature U.S. event for the worldwide initiative Global Entrepreneurship Week, which will encourage young people to… Continue

Added by Lincoln Steffens on October 5, 2008 at 7:28pm — No Comments

Coca-Cola partners with artist Big Boi for re-launch of Full Throttle Fury

From TargetMarketNews.com



(September 30, 2008) Coca-Cola North America today announced Hip-Hop superstar Big Boi as the new face of Full Throttle Fury Energy Drink. Big Boi, a Grammy Award-winning artist is half of the world renowned Hip-Hop duo OutKast. The new partnership between Big Boi and Coca-Cola is meant to augment the existing connection between African-American males and Full Throttle Fury. The re-launch of Full Throttle Fury includes a new look, attitude, and a bold orange… Continue

Added by Lincoln Steffens on October 1, 2008 at 10:12pm — No Comments

Black leaders call on tobacco industry to end targeting with menthol cigarettes

From Target Market News:



(September 25, 2008) African American leaders in California called on the tobacco industry to stop targeting their community with the promotion of menthol cigarettes and deceptive advertising. Menthol cigarettes are not more toxic than regular cigarettes, but the minty flavor and cooling sensation makes them more enticing and easier to smoke, paving the road to nicotine addiction. Seventy percent of African American smokers prefer to smoke menthol cigarettes,… Continue

Added by Lincoln Steffens on September 29, 2008 at 1:45pm — No Comments

Between Rocawear and a Hard Place

Between Rocawear and a Hard Place

Hip-Hop Icons Hope to Broaden Their Portfolios With New Fashion Lines



Posted by Mike Tunnicliffe on 09.19.08 @ 06:39 PM



Artful Dodger t-shirt



The "Grave" t-shirt from Jay-Z's Artful Dodger line.

Well the brand-music partnership space is certainly back with a vengeance after a long slow summer. I could turn this writing into a full time job if we carry on at the rate the stories are currently hitting the… Continue

Added by Lincoln Steffens on September 23, 2008 at 9:56pm — No Comments

Top Lawyer Preps March on Mad Ave

Top Lawyer Preps March on Mad Ave

Man Who Beat Coke and NFL Starts to Study Diversity in Ad Agencies



By Ken Wheaton



Published: September 15, 2008

NEW YORK (AdAge.com) -- Cyrus Mehri, one of the nation's top civil-rights attorneys and a man who has been dubbed one of Washington's most feared lawyers, has turned his attention to the ad industry's woeful diversity record.



Blacks in advertising

Mr. Mehri declined to discuss whether a lawsuit was in… Continue

Added by Lincoln Steffens on September 15, 2008 at 9:23am — No Comments

BET's Reginald Hudlin Departs

(September 12, 2008) In an publicly released memo issued yesterday to staff, BET Networks CEO, Debra Lee, announced that Reginald Hudlin, president of the cable channel's entertainment division, was leaving his position after three years. Lee wrote that he was "returning to his entrepreneurial roots."



The exact departure date for the 46-year-old Hudlin has not been set. Stephen Hill, BET's executive vice president of music programming and talent, will serve assume his… Continue

Added by Lincoln Steffens on September 12, 2008 at 11:44am — No Comments

Mad Men: racism in advertising - Part 2 of 2

Mad Men: racism in advertising - Part 2 of 2



by guest contributor HighJive, originally published at MultiCultClassics



Finding fault with Mad Men’s rendering of ethnic minorities in the advertising industry is somewhat impossible because, well, they barely exist. They’re invisible, in a Ralph Ellison style. Series creator Matthew Weiner hit the bull’s-eye in this area.



As historians like Tangerine Toad have recorded, Madison Avenue circa 1960 emitted a very WASPy… Continue

Added by Lincoln Steffens on August 26, 2008 at 11:20am — No Comments

BETTER BLACK TV

Better Black Television (BBTV) Set to Launch Worldwide in 2009

P. Miller Makes History as the First Hip-Hop Entrepreneur to Own a Television Network, Is the Youngest Chairman in the Game, and Takes His Fast-Paced, Growing Brand to Wall Street



Last update: 5:00 a.m. EDT Aug. 15, 2008

LOS ANGELES, CA, Aug 15, 2008 (MARKET WIRE via COMTEX) -- Percy Miller (formerly Master P) announces the launch of Better Black Television (BBTV) a family friendly network that will provide… Continue

Added by Lincoln Steffens on August 17, 2008 at 6:51pm — No Comments

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