"Thank you very much Steve! I just arrived in Dallas but would definitely appreciate your insight on the industry, what we do in it, and the best ways to go about do it. What's the best way to get touch you?"
How Did You Break Into The Industry / Your First Job
My first break into the marketing world came after my time as an On-Air personality for my campus radio station, Owl Radio. While doing production work for one of our sports programs I created a branded twitter account for the show as I felt this would be a better way to grow and engage listeners. Overtime, this expanded into me managing social media accounts for all of our shows during that semester to provide a platform for listeners to discuss, complain or opine on what the hosts covered on their shows. This not only increased our listenership station-wide but also allowed On-Air talent to gain insight on how they could improve their skill set or better tailor their content for their audiences.
Long Term Career Goal
As my collegiate career comes to an end I will be seeking employment with an agency where I can further increase my skill set as a digital marketer and provide valuable insight from a strategic perspective. Ideally I would like to find an agency that offers a program where I can obtain hands-on experience with various accounts as I grow into my role as an account planner. After which, I want to work more in-depth with CRM as it applies to engagement strategy and consumer analysis. In a perfect world this would take place at one agency where I can develop my capabilities and ascend to Worldwide Head of Planning or Worldwide Chief of Strategy.