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However Do You Want It?
The Choice Question: Communities of Fans V. Communities of Brand Partners
By André Smith, Branding Power // The Marcus Graham Project
Published: April 26th, 2011
OK, so this month we’re talking about relationships. As a brand, what relationship do you have with the consumer? Better yet, what position do you have in…
*I have been anxious to share this piece as an exclusive fo* MGProject memebers. It won't post to the http://socialmediaweek.org/blog/ until next week, but membership has its privileges. Enjoy the read; agree, disagree, start a new conversation or just share feedback.
Key Takeway: Social media is a giant brain of facts, stats and opinions [from across the globe]... Technology, chiefly social media, has muted the application…
Career Decisions: My advise to the young aspirants in a new year during these cold months
By André Smith
Published: Jan 25th, 2011
2006. That's when I decided this was it. Advertising, in whatever form may herald next, will be my life's work. And that commitment is sincere. It has also come at great, personal expense with sacrifice and compromise. Still, I take my work, as fun as it may seem, very seriously. Some get it; some lack the capacity…Continue
By André Smith // sTaCk$®.
Published: December 16th, 2010
Newsflash: By 2050 the minority population will be the New American Majority.
Color-coding is a dead language, and conversations in the marketplace are taking new life in multi-cultural terms. With…Continue